Public Relations/Fundraising Committee

CHINESE AMERICAN LIBRARIANS ASSOCIATION

PUBLIC RELATIONS/FUNDRAISING COMMITTEE 

DATE:  June 15, 2011

NAME OF THE COMMITTEE:   Public Relations/Fundraising Committee, 2010/2011

MEMBER ROSTER:

IS THIS AN INTERIM OR
ANNUAL REPORT?
  Annual Report

LIST SIGNIFICANT
ACTIVITIES THE COMMITTEE HAS DONE SINCE THE LAST REPORT:

Since our last Report for the
Midwinter Conference in San Diego,
January 2011, our committee members have publicized our many Chapter activities
and programs to various newspapers and television stations, resulting in
successfully putting these events under the lime light.

Before
the starting of the fund raising, Yi Liang and Maria Fung consulted Zhijia
Shen, Min Chou, and Membership Committee re the upcoming membership directory
format.  Per Zhijia's instruction the
2012 membership will be "published on the web with print on demand option and a
donor will receive a paper copy" . 

Our
members succeeded in reaching out to twelve vendors to place advertisements in
our 2011-2012 Membership Directory, thereby raising a total of $3,600.00 for
the Directory printing (see the Appendix-1 on Advertisements). 

The committee, with help from
Zhijia Shen, also outreached to nineteen individual donors, many of them CALA
members, and raised $4,052.00 for various CALA funds (see the Appendix-2 on
Donors).    Sally Tseng, our Honorary
Executive Director, pledged $1,000.00 to be sent on 6/27/2011.  This amount will come from the monetary award
that she is to receive at ALA from the ALA John Ames Humphry/OCLC/Forest
Press Award on 6/27/2011 in New
Orleans.  The
amount has been included in the total since it has been promised by Sally.  We are still waiting for the donation from Patty
Wong.  Per lead from Dr. Hwa Wei Lee, we
are also in the process of contacting Shenzhen Seaever Intelligent Technology
Co. for their offer of a sizable donation.  
Hope that the negotiation will produce favorable result during the ALA conference at New
Orleans. 

Min Chou successfully acquired
three sponsorships to CALA 2011 Annual Program in New Orleans and CALA 2011-12 Presidential
Initiative Projects for a total of $3,700.00 (Appendix-3 on Sponsorships).

The grand total for fundraising
this year is $11,352.00.  This amount
includes Sally's pending pledge with the check coming in on 6/27/2011. 

The strong support of our vendors,
members and friends are truly appreciated. 
The committee would like to say special thank you's to Beijing Chinese
Book Trading Co. and China Classics for their donations to CALA Annual Award
Banquet 2011.  Their donations will be
used to provide transportation for CALA members travelling from Morial Convention
Center to the banquet hall on 6/26/2011.

SUGGESTION:

To evaluate the merits of putting
vendors' ads on paper directory or on CALA web.

Respectfully submitted by

Yi Liang, Co-Chair
Maria Fung, Co-Chair

Public Relations/Fund Raising Committee

 

Appendix-1

CHINESE AMERICAN
LIBRARIANS ASSOCIATION

PUBLIC
RELATIONS/FUNDRAISING COMMITTEE

 

CALA 2012 MEMBERSHIP DIRECTORY ADVERTISEMENTS - 6/2011

 

Beijing Chinese Book Trading Co.                             $250.00
(1/2 page; new)

Room 4306, Chang Yuan Tian Di Building

No. 18, Su Zhou
Street

Hai Dian District

Beijing,
China 100080

(0086) 10-51289389ext89 (Guo
Xiaoxiao, Emma)

 

China Books & Publications, Inc.                               $250.00 (1/2 page; same as last

43-12 Main
Street, Flushing, NY 11355
year's)

(718) 961-7107 (Qian Feng)                                                              

 

China Data Center                                                      $400.00 (full page; new)

Suite
205

1007 E. Huron
Street

Ann Arbor, MI
48104-1690

(734) 647-9610 (Shuming Bao)

 

China Sprout                                                               $400.00 (full page; new)

110 West 32nd
Street

6 Fl.

New York,
NY 10001

(212) 868-8488 (Xiaoning Wang)

 

D.K. Agencies (P) Ltd.                                               $250.00
(1/2 page ad; new)

A/15-17, D.K.
Avenue

Mohan
Garden

Najafgarh Road

New Delhi-110 059

India

+91 011 25357104, 25357105 (Ramesh Mittal)

 

Dahesh Heritage, Fine Books                                     $250.00
(1/2 page ad; same as last

1775 Broadway                                                                                  year's)

Suite
533

New York,
NY 10019

(212) 265-0600 (Mike)

 

Multicultural Books and Videos                                 $250.00 (1/2 page ad; new)

30007 John R.
Rd.

Madison Heights

MI 48071

(800) 567-2220 (Rakesh Kumar)

 

Oriental Cultural Enterprise                                        $400.00
(full page ad; same as last

13-17 Elizabeth
Street                                                                                    year's)

2/F

New York,
NY 10013

(212) 226-8461 (Sammi Zhu)

 

Russian Entertainment Wholesale Inc.                       $250.00 (1/2 page ad; new)

(DBA St. Petersburg
Entertainment)+

7 Brighton 1st Road

Brooklyn,
New York 11235

(718) 368-4128
(Zina Krigsseld)

 

Starmark International Incorp.                                    $400.00 (full
page ad; same as last

P.O. Box 7614                                                                                                year's)

Hicksville, NY 11801

(516)
470-1598 (Peter Wang)

 

World
Journal Bookstore, Inc.                                    $250.00 (1/2 page ad; new)

136-19 38th Ave.

Flushing, NY 11354

(718) 445-2665
(Wen-Shin Nee)

 

Xinhua
Bookstore U.S.A. Corp.                                 $250.00
(1/2 page ad; new)

37-19 Main Street, Flushing NY 11354

(718)
358-2478 (Ms. Zhao)

 

 

Grand Total
(12 ads)                                                   $3,600.00

 

 

 

Appendix-2

 

CALA'S
GRANTS/FUNDS AND ANNUAL BANQUET

 

DONORS TO THE SALLY TSENG PROFESSIONAL DEVELOPMENT GRANT (6/2011)

 

Camila Alire                                        $     38.00

Esther Lee                                           $   100.00

Anonymous Librarian                         $   500.00

Lina Ding                                            $   102.00

Maria Fung                                          $   100.00

Songqian Lu                                        $   100.00

Sally Tseng                                          $1,000.00
(to be paid on 6/27/2011)

Harriet Ying                                        $   100.00

Liana Hong Zhou                                $     20.00

 

Total (9 donors)                                  $2,060.00

 

DONORS TO CALA GENERAL FUND
(6/2011)

 

Denise Kwan                                      $     20.00

Dajin Peng                                          $   200.00

Xudong Jin                                         $     50.00

Tian Xiao Zhang                                 $     50.00

Lisa Zhao                                            $     12.00

 

Total (5 donors)                                  $   332.00

 

DONORS TO THE CALA ANNUAL AWARD BANQUET 2011 (6/2011)

 

Beijing Chinese Book                         $   800.00

Trading Co.

China Classics                                     $   500.00

 

Total (2 donors)                                  $1,300.00

 

DONORS TO THE CALA SCHOLARSHIP FUND (6/2011)

 

Josephine Fang                                    $     10.00

Marian T. Chou                                   $   200.00

 

Total (2 donors)                                  $   210.00

 

DONOR TO STUDENTS FOR THE CALA MEMBERSHIP FEE (6/2011)

 

Tze-chung Li                                       $   150.00

(For 10 new student members for a one year free CALA membership.  Recipients must be Chinese or of Chinese
descent only.)

 

Total (1 donor)                                    $   150.00

 

 

Grand Total (19 donors)                     $4,052.00

 

 

 

Appendix-3

 

SPONSORSHIPS
TO CALA 2011 ANNUAL PROGRAM IN NEW
ORLEANS

AND CALA
2011-12 PRESIDENTIAL INITIATIVE  PROJECTS

 

Emerald Group
Publishing                              $1,000.00

One Mifflin Place

Suite 400, Harvard Square

Cambridge, MA
02138

617 576 5782 (Eileen Breen)

 

SAGE
Publications                                         $1,500.00

2455 Teller Road

Thousand Oaks, CA
91320

800-818-7243

 

Wisers
Information Limited                           $1,200.00

25/F, Tung Wai Commercial Building

109-111 Gloucester Road

Wan Chai, Hong Kong SAR

(852) 2948 3622 (Gary Lee)

 

 

Grand Total (3 donors)                                   $3,700.00