Guidelines for Advertisements on CALA Website

March 8, 2005

General Information

The following guidelines are intended to provide guidance for web advertisements to be placed on the Chinese American Librarians Association (CALA) website. These guidelines are established with the understanding that CALA is a non-profit organization and therefore, any online advertisements shall be relevant to library, information science, and Chinese American cultures and education, and all the pricing listed hereby is at its minimal rate. The audience of the CALA website includes Chinese American Librarians, Chinese communities, and other World Wide Web viewers.

The Board of Directors and Web Advisory Committee will review the guidelines regularly and revise as necessary. The Web Advertisement Taskforce will seek review and comment from CALA members and individuals outside CALA with expertise in Web advertisement policies.

Policies

1. The acceptance of advertising on the CALA website is neither a guarantee nor an endorsement by CALA.
2. CALA will have advertising space available on its website when the inclusion of the advertisement does not interfere with the mission or objectives of CALA or its publications.
3. At its discretion, CALA reserves the right to modify the design of an advertisement.
4. CALA accepts both classified and display advertisements such as graphics, animated images or audio/video formats. Images submitted must be in JPG format with a resolution of 72 pixels or above.
5. Advertisements may link off to other websites, provided that the content of the other websites have been reviewed and accepted and the other websites will not prevent the viewer from returning to CALA website.
6. The maximum liability of CALA in event of an error is limited to the cost of the given advertisement.
7. CALA requires any advertisers to provide full payment for desired plan before any advertisements will be displayed on the website. Payment (payable to Chinese American Librarians Association) must accompany all advertisements in full and in electronic format, which may be made by check or money order in US currency.
8. There is one month grace on renewal, after which the advertisement would be removed. Reinstatement would incur another setup charge.
9. Advertisements should be submitted electronically to: webmaster@cala-web.org

Pricing (recommended rate)

CALA reserves the right to revise any posted rates and policies. CALA website shall provide the most update information on web advertisement policies and rates.
Each category is independent. A rule of thumb is one dollar per word/pixel to start with. Given the nature of the web presence to a wider audience, depending on what plan you prefer, the total cost for advertising will differ from advertisement to advertisement. To get a total, select all the desired categories and add them up. For example: If you wish to place a classified advertisement of 100 words on the advertisements page for 3 months ($100) on the Advertisement's page ($100), plus a one time setup fee of $30, the total is $230. A logo/image of 163 x 49 pixels for 3 months ($100) on home page ($200), plus a one time setup fee of $30, the total is $330. The more words/pixels/longer duration and more prominent a location, the more expensive an advertisement will be.