March 8, 2005
The following guidelines are intended to provide guidance for web advertisements to be placed on the Chinese American Librarians Association (CALA) website. These guidelines are established with the understanding that CALA is a non-profit organization and therefore, any online advertisements shall be relevant to library, information science, and Chinese American cultures and education, and all the pricing listed hereby is at its minimal rate. The audience of the CALA website includes Chinese American Librarians, Chinese communities, and other World Wide Web viewers.
The Board of Directors and Web Advisory Committee will review the guidelines regularly and revise as necessary. The Web Advertisement Taskforce will seek review and comment from CALA members and individuals outside CALA with expertise in Web advertisement policies.
Pricing (recommended rate)
CALA reserves the right to revise any posted rates and policies. CALA website shall provide the most update information on web advertisement policies and rates.
Each category is independent. A rule of thumb is one dollar per word/pixel to start with. Given the nature of the web presence to a wider audience, depending on what plan you prefer, the total cost for advertising will differ from advertisement to advertisement. To get a total, select all the desired categories and add them up. For example: If you wish to place a classified advertisement of 100 words on the advertisements page for 3 months ($100) on the Advertisement's page ($100), plus a one time setup fee of $30, the total is $230. A logo/image of 163 x 49 pixels for 3 months ($100) on home page ($200), plus a one time setup fee of $30, the total is $330. The more words/pixels/longer duration and more prominent a location, the more expensive an advertisement will be.
Advertisements Duration & Price
|3 months||6 months||9 months||12 months|
|Classified Advertisements (including Jobs, announcements, surveys, etc. no embedded tables, no frames and no 3rd party’s HTMLs)||500 words||$500||$600||$700||$800|
|Text Links (Clickable text that points to a URL)||Limit to 50 words||$85||$100||$120||$150|
|Basic banners, images, icons, logos (standard/static, no animation/no interaction, gifs/jpegs; you design, we build; OR your logos/images, we setup)||450 x 100 pixels||$270||$370||$470||$570|
|468 x 60 pixels||$260||$360||$460||$560|
|450 x 60 pixels||$250||$350||$450||$550|
|163 x 200 pixels||$180||$280||$380||$480|
|163 x 163 pixels||$160||$260||$360||$460|
|163 x 81 pixels||$120||$220||$320||$420|
|163 x 49 pixels||$100||$200||$300||$400|
|Different Locations||Home page Left column/frame||$200||$250||$300||$350|
|Bottom frame/page Advertisements page||$100||$150||$200||$250|
|One time setup (handling and uploading) fee for any Advertisements if not otherwise noted||$30|