Advertising
Advertising opportunity with CALA is listed below:
Guidelines for Advertisements on CALA Website
March 8, 2005
General Information
The following guidelines are intended to provide guidance for web advertisements to be placed on the Chinese American Librarians Association (CALA) website. These guidelines are established with the understanding that CALA is a non-profit organization and therefore, any online advertisements shall be relevant to library, information science, and Chinese American cultures and education, and all the pricing listed hereby is at its minimal rate. The audience of the CALA website includes Chinese American Librarians, Chinese communities, and other World Wide Web viewers.
The Board of Directors and Web Advisory Committee will review the guidelines regularly and revise as necessary. The Web Advertisement Taskforce will seek review and comment from CALA members and individuals outside CALA with expertise in Web advertisement policies.
Policies
- The acceptance of advertising on the CALA website is neither a guarantee nor an endorsement by CALA.
- CALA will have advertising space available on its website when the inclusion of the advertisement does not interfere with the mission or objectives of CALA or its publications.
- At its discretion, CALA reserves the right to modify the design of an advertisement.
- CALA accepts both classified and display advertisements such as graphics, animated images or audio/video formats. Images submitted must be in JPG format with a resolution of 72 pixels or above.
- Advertisements may link off to other websites, provided that the content of the other websites have been reviewed and accepted and the other websites will not prevent the viewer from returning to CALA website.
- The maximum liability of CALA in event of an error is limited to the cost of the given advertisement.
- CALA requires any advertisers to provide full payment for desired plan before any advertisements will be displayed on the website. Payment (payable to Chinese American Librarians Association) must accompany all advertisements in full and in electronic format, which may be made by check or money order in US currency.
- There is one month grace on renewal, after which the advertisement would be removed. Reinstatement would incur another setup charge.
- Advertisements should be submitted electronically to: webmaster@cala-web.org
Pricing (recommended rate)
CALA reserves the right to revise any posted rates and policies. CALA website shall provide the most update information on web advertisement policies and rates.
Each category is independent. A rule of thumb is one dollar per word/pixel to start with. Given the nature of the web presence to a wider audience, depending on what plan you prefer, the total cost for advertising will differ from advertisement to advertisement. To get a total, select all the desired categories and add them up. For example: If you wish to place a classified advertisement of 100 words on the advertisements page for 3 months ($100) on the Advertisement's page ($100), plus a one time setup fee of $30, the total is $230. A logo/image of 163 x 49 pixels for 3 months ($100) on home page ($200), plus a one time setup fee of $30, the total is $330. The more words/pixels/longer duration and more prominent a location, the more expensive an advertisement will be.
| Advertisements Type/Location |
Advertisements Details
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Advertisements Duration & Price
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| 3 months | 6 months | 9 months | 12 months | ||
| Classified Advertisements (including Jobs, announcements, surveys, etc. no embedded tables, no frames and no 3rd party’s HTMLs) | 500 words | $500 | $600 | $700 | $800 |
| 250 words | $250 | $350 | $450 | $550 | |
| 100 words | $100 | $200 | $300 | $400 | |
| 50 words | $50 | $150 | $250 | $350 | |
| Text Links (Clickable text that points to a URL) | Limit to 50 words | $85 | $100 | $120 | $150 |
| Basic banners, images, icons, logos (standard/static, no animation/no interaction, gifs/jpegs; you design, we build; OR your logos/images, we setup) | 450 x 100 pixels | $270 | $370 | $470 | $570 |
| 468 x 60 pixels | $260 | $360 | $460 | $560 | |
| 450 x 60 pixels | $250 | $350 | $450 | $550 | |
| 163 x 200 pixels | $180 | $280 | $380 | $480 | |
| 163 x 163 pixels | $160 | $260 | $360 | $460 | |
| 163 x 81 pixels | $120 | $220 | $320 | $420 | |
| 163 x 49 pixels | $100 | $200 | $300 | $400 | |
| Different Locations | Home page Left column/frame | $200 | $250 | $300 | $350 |
| Bottom frame/page Advertisements page | $100 | $150 | $200 | $250 | |
| One time setup (handling and uploading) fee for any Advertisements if not otherwise noted | $30 | ||||
Guidelines for Advertisements in CALA Publications
December 10, 2002, Revised: 03/01/2013.
CALA has two main serial publications, CALA Newsletter and CALA Membership Directory. Advertisements to be included in these publications are handled according to the following guidelines.
- Advertisements should be relevant to library, information science, and Chinese American cultures and education.
- Advertisers must supply camera-ready copy for colors or standard black and white advertisements.
- Advertisements should be submitted to the Chair of the CALA Public Relations and Fundraising Committee Sally C. Tseng sctseng888@yahoo.com and, editor of each of the publications.
The newsletter is published twice times a year (Spring and Fall) in electronic format. It is circulated among CALA members for discussion and news of developments in the field.
Editors: Yu, Priscilla Chang pcyu@illinois.edu; and Deng, Sai saideng@gmail.com
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Rate: |
Colors – full page Black & white – full page: |
US$800 US$400 |
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Black & white – 1/2 page: |
US$250 |
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Black & white – 1/4 page: |
US$150 |
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CALA Membership Directory
This is published annually in print format and circulated only among CALA members.
Editors: Weiling Liu w.liu@louisville.edu; and Lian Ruan Lian J Ruan lruan@illinois.edu
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Rate: |
Colors – full page Black & white – full page: |
US$800 US$400 |
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Black & white – 1/2 page: |
US$250 |
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Black & white – 1/4 page: |
US$150 |
Please make check payable to: Chinese American Librarians Association
And mail to: Ms. Maria Fung
CALA Treasurer
Chinese American Librarians Association
39 Bowery
PMB 807
New York, NY 10002
Payment
This page provide payment information for placing a job ad on the CALA Library Jobline or placing a ad in the CALA Membership Directory or Newsletter.
1. Payment for a Job Ad on the CALA Library Jobline
There are two ways to pay for a job position advertisement on the CALA Library Jobline:
- By check/cheque:
Please contact the CALA Webmaster (webmaster@cala-web.org) for an invoice. And then, mail a check, payable to CALA, to the CALA Treasurer at:
treasurer@cala-web.orgMaria Fung, CALA Treasurer
Chinese American Librarians Association
39 Bowery
PMB 807
New York, NY 10002
U.S.A
- By credit card:
Please contact the CALA Webmaster (webmaster@cala-web.org) for an invoice. Then, click the "Add to Cart" button:
Service Content:
Create and post an html page for a job posting on CALA Website.
2. Payment for Placing an Advertisement in the CALA Membership Directory or Newsletter
There are two ways to pay for an advertisement in the CALA Membership Directory or Newsletter:
- By check/cheque:
Mail a check, payable to CALA, to the CALA Treasurer at:
treasurer@cala-web.orgMaria Fung, CALA Treasurer
Chinese American Librarians Association
39 Bowery
PMB 807
New York, NY 10002
U.S.A
- By credit card:
- To place 2 full-page ads in CALA Membership Directory or Newsletter, please click the "Add to Cart" button below:
- To place a full-page ad in CALA Membership Directory or Newsletter, please click the "Add to Cart" button below:
- To place a 1/2 page ad in CALA Membership Directory or Newsletter, please click the "Add to Cart" button below:
- To place a 1/4 page ad in CALA Membership Directory or Newsletter, please click the "Add to Cart" button below:
- To place 2 full-page ads in CALA Membership Directory or Newsletter, please click the "Add to Cart" button below:
Dislaimer Regarding Advertisements on CALA Website
The acceptance of advertising on the CALA Website does not constitute an endorsement by Chinese American Librarians Association. CALA does not warrant or assume any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed in the advertisements placed on the CALA Website.